Performance Creative Strategy
Concepts shaped by audience insight, testing signals and clear hypotheses.
Alex C Zhao
Senior Growth Artist
& Motion Designer
Performance creative for mobile games—combining strategy, motion, experimentation and AI-assisted production.
Selected performance & motion work
Selected work
Creative built to earn attention—and learn from it.
I combine hands-on motion craft with performance thinking, turning audience signals into stronger concepts, iterations and production systems.
Capabilities
Strategy in the brief.
Craft in every frame.
Motion & Video
From fast-paced UA edits to polished brand motion and visual storytelling.
AI-Assisted Production
Emerging workflows directed with consistency, intention and production discipline.
Multi-Format Design
Video, static, 3D and platform-ready creative built as one connected system.
About
Motion craft, evolved through performance.
I’m a Montreal-based growth artist and motion designer working across creative strategy, production, iteration and emerging AI-assisted workflows.
More about my approach →